How to Choose a Domain Name: 10 Rules for 2025

The 10 Rules

Aim for 6-14 characters. Shorter = easier to type, remember, and fit on business cards.

If you say it out loud, can people spell it correctly? Avoid homophones (their/there), unusual spellings, or made-up words.

"best-widgets-4-u.com" looks spammy and is hard to communicate verbally. Stick to letters only.

It's the most trusted and memorable. If unavailable, .io or .co are acceptable alternatives for tech companies.

Generic names (bestshoes.com) are forgettable. Unique names (zappos.com) become brands. Create something distinctive.

Before committing, check if @yourname is available on Twitter, Instagram, etc. Consistency matters.

Don't use brand names or variations. "ApplePhoneRepairs.com" will get you a legal letter.

Will this name still work if you expand? "ChicagoPlumber.com" limits you. "ReliablePlumbing.com" scales.

The "radio test" — can you say it clearly on a podcast? Avoid domains that sound confusing verbally.

Good domains get taken. If you find one you love and it's available, buy it now. $10/year is nothing compared to losing your perfect name.

Once you've found your perfect domain name, register it at a quality registrar with transparent pricing.