SideBySide Domains

STARTUP GUIDE

Best TLD for Startups 2025

.com vs .io vs .ai vs .co — which domain extension should your startup use?

TL;DR: Get .com if available. If not, .io is the most recognized alternative for tech startups. .ai is great for AI companies specifically.

Quick Comparison

TLD Best For Price/yr Trust
.comEveryone$10-15★★★★★
.ioTech/SaaS$30-50★★★★☆
.aiAI startups$80-100★★★★☆
.coStartups$25-35★★★☆☆
.appApps$15-20★★★☆☆
.devDevelopers$12-18★★★☆☆

Detailed Breakdown

RECOMMENDED

.com — The Gold Standard

Still the most trusted, most memorable, and most valuable. If yourname.com is available, buy it. Period.

Universal trust Easy to remember Best resale value
TECH STARTUPS

.io — The Tech Favorite

Widely recognized in tech circles. GitHub, Figma, and hundreds of startups use .io. More available than .com.

Tech credibility Good availability Higher price
AI COMPANIES

.ai — The AI Signal

Perfect for AI/ML companies. Instantly communicates your focus. Stability.ai, Perplexity.ai use it.

Perfect for AI Memorable Expensive

.co — The .com Alternative

Popular alternative when .com is taken. Twitter used t.co. Risk: people might type .com by mistake.

.app / .dev — Google's TLDs

Good for specific use cases. Force HTTPS (more secure). Less universally recognized than .io.

Decision Framework

Is yourname.com available?

→ Yes → Get it immediately

→ No → Keep reading

Is it an AI company?

→ Yes → Consider .ai

→ No → Keep reading

Is it a tech/SaaS startup?

→ Yes → Go with .io

→ No → Keep reading

Consumer-facing business?

→ Find a different name that has .com available

Famous Startups by TLD

.io Examples

Figma.io (early), GitHub.io, Socket.io, CodePen.io

.ai Examples

Stability.ai, Perplexity.ai, Jasper.ai, Copy.ai

.co Examples

Angel.co, Startup.co, Buffer.co (redirect)

Recommendation

Priority order: .com > .io > .ai (if AI) > .co > others

Pro tip: If your preferred .com is taken, consider adding a word (get, try, use, hello) or changing the name entirely. A great .com beats a mediocre .io.

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