⚠️ The Trust Problem
Crypto is plagued by scams. Your domain is a major trust signal. Cheap TLDs, weird extensions, and typosquatting-style domains are immediate red flags to savvy users.
Traditional Domains for Crypto Projects
| Extension | Trust Level | Cost | Notes |
|---|---|---|---|
| .com | ⭐⭐⭐⭐⭐ | $10-15 | Best for legitimacy |
| .io | ⭐⭐⭐⭐ | $45-60 | Tech/crypto standard |
| .co | ⭐⭐⭐⭐ | $25-35 | Good alternative |
| .xyz | ⭐⭐⭐ | $1-12 | Mixed—cheap but used by some legit projects |
| .finance | ⭐⭐⭐ | $50-80 | DeFi-specific |
| .network | ⭐⭐⭐ | $15-25 | For protocols |
Blockchain Domains (ENS, Unstoppable)
These live on-chain rather than in traditional DNS:
ENS (.eth)
- Registry: Ethereum Name Service
- Cost: ~$5/year + gas fees
- Use: Wallet addresses, decentralized identity
- Browser support: Brave, Opera, MetaMask
Best for: Personal Web3 identity, wallet receiving
Unstoppable Domains
- Extensions: .crypto, .nft, .wallet, .blockchain
- Cost: $20-40 one-time (no renewal)
- Use: Website + wallet address
- Browser support: Brave, Opera, extensions
Best for: Long-term ownership, no renewals
Traditional vs Blockchain: Which to Use?
Our Recommendation
Get both. Here's why:
- ✓ Traditional (.com/.io): Main website, SEO, general users
- ✓ Blockchain (.eth): Web3 identity, wallet address, crypto-native users
Your .com is for discovery and legitimacy. Your .eth is for on-chain identity and crypto-native functionality.
Crypto Domain Red Flags
🚩 Typosquatting: Domains like uniswapp.com or metamask-wallet.io scream phishing.
🚩 Too-cheap TLDs: .tk, .ml, .ga are free and heavily abused by scammers.
🚩 Keyword spam: "guaranteed-10x-crypto-returns.xyz" isn't fooling anyone smart.
🚩 Missing HTTPS: In 2025, there's no excuse for an unsecured crypto site.
Successful Crypto Project Domains
uniswap.org ✓
aave.com ✓
opensea.io ✓
chainlink.xyz ✓
compound.finance ✓
metamask.io ✓
polygon.technology ✓
solana.com ✓
Pattern: Brandable names, trusted TLDs, memorable.
Domain Strategy for Crypto Projects
- Secure projectname.com (or .io/.co) as main domain
- Register common misspellings to prevent phishing
- Get projectname.eth for Web3 identity
- Consider .crypto from Unstoppable for one-time fee
- Use HTTPS everywhere—Let's Encrypt is free
- Add your official domain to Twitter bio, Discord, etc.